ASIA/ Europe : LG Electronics launched a new Dark Silver colour option for
its popular LG Viewty professional-level camera phone, which has now
sold over 550,000 units.
LG will begin offering the LG Viewty in Dark Silver in addition the
current black. LG chose this new colour to further the LG Viewty’s
polished, premium image, after researching colour preferences in
countries where the phone is sold and colour trend forecasts for 2008.
“With this new Dark Silver colour option LG has made the LG Viewty even
better, giving buyers an opportunity to customize their phones with a
new high-tech finish that is still professional and complements its
overall design,” said Dr. Skott Ahn, President and CEO of LG
Electronics Mobile Communications Company. “We knew we had something
special when we created Viewty, and it turns out that over half a
million customers agree with us.”
Another improvement to the LG Viewty is a redesigned jog wheel that
makes scrolling through menus even easier. This improvement is based on
customer feedback and available in some markets.
The LG Viewty, which includes a 5.0 megapixel camera and a 3.0-inch
touchscreen has now topped 550,000 units in sales. This comes only two
and half months after the phone’s November 2007 release in Europe. LG
expects the LG Viewty will continue to sell well in Europe, where up to
10,000 units are leaving store shelves daily. The company attributes
this success to the LG Viewty’s combination of top-notch features and
great design.
This new Dark Silver colour choice is one example of LG’s dedication to
making products that reflect customer insights and needs. This year LG
will release even more colour choices for the LG Viewty.
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