Modu Mobile Phone With Many Coats

Israel : modu
announced a fundamental shift in the mobile handset industry by
launching the world's first modular mobile phone, supported by variety
of ecosystem partners. At the heart of the ecosystem is modu - a tiny,
sleek mobile phone that is fully functional and easy to use. The modu
can be slipped into a wide variety of modu jackets - stylishly designed
phone enclosures - and modu mates -- modu-enabled consumer electronics
devices. modu's ecosystem offers boundless possibilities in a simple
and affordable way.

Leading
mobile network operators (MNOs) with a total of tens of millions of
subscribers have already committed to modu, signing strategic
partnerships that will see the first modu products available in the
fourth quarter of 2008. The MNOs are Telecom Italia's mobile division
TIM, BeeLine (VimpelCom) of Russia and Cellcom in Israel.

modu
ecosystem partners also include mainstream consumer electronics
manufacturers who have signed up to develop modu mates such as MP4
players, digital photo frames, cameras and DECT phones, enabling best
of breed functionality coupled with modu's personal communication
experience. One of the first such partners is car multimedia and
navigation leader Blaupunkt.

Lifestyle,
entertainment and fashion brands - including the world's largest music
company Universal Music Group - are also part of the modu ecosystem,
partnering with modu to design stylish and customized modu jackets.

modu,
which was set up in 2007 by leading technology innovator and
entrepreneur Dov Moran, the inventor of the USB Flash Drive and other
ground breaking personal storage solutions, has developed a mobile
phone that promises to transform the way people buy, use and enjoy
personal communication.

Dov
Moran, modu's CEO and founder, said: "The mobile phone industry is
ready for a revamp. There are hundreds of handset models on the market:
the trouble is that as a consumer you can only have one at a time and
you are usually tied to a long and expensive contract. modu is
challenging that with a solution that offers freedom, boundless
possibilities and the opportunity to change your phone without it
costing a fortune."

For
MNOs, the benefits of partnering with modu are numerous: modu's
business model gives them an additional opportunity to engage in a
positive dialogue with their subscribers by offering the choice to
affordably change their phone a few times a year; MNOs can also create
and build new communities among their subscriber base, leading to
increased usage, additional handsets, greater loyalty and reduced
churn.

Dov
Moran added: "modu is all about creating partnerships and opportunities
and making new connections: for consumers, for operators, for big
brands seeking a meaningful profile in the mobile market and for
established consumer electronics businesses looking to realize the full
potential of personal communication."

modu is already attracting widespread support from leading players in the mobile and consumer electronics markets.