Saturday, February 9, 2008

Two New Nokia Entry Level Mobile Phones

Europe: Nokia unveiled the Nokia 2600 classic and the Nokia 1209, two mobile
handsets that offer useful features, range of colors or exchangeable
covers for consumers in emerging markets. Nokia 2600 classic, which
will retail for approximately 65 euros before applicable taxes or
subsidies, has begun shipping, ramping up in all key markets during the
first quarter of 2008. Nokia 1209 will become available globally during
the second quarter of 2008 and will retail for approximately 35 euros
before applicable taxes or subsidies.

The highlight of today's announcement is the Nokia 2600 classic which
allows consumers to customize their phone with colourful, fully
changeable Xpress-on covers and MP3 ring tones. The cheerful Nokia
2600 classic also features a number of entertainment features,
including an FM radio and a VGA camera.

"While cost sensitivity is an important element in creating mobile devices for

emerging markets, the overwhelming feedback we receive from consumers
in these markets is that they want their mobile device to complement
their personality and offer a range of colours and entertainment
features," says Alex Lambeek, Vice President, Entry Devices, Nokia.
"The Nokia 2600 classic offers a colorful sense of flair and a robust
set of features at an exceptionally accessible price. As with all Nokia
devices, it is backed by a brand that stands for quality and

Survey results: phone sharing in emerging markets on the rise

According to a recent Nokia survey of consumers in emerging markets, a new trend
appears to be emerging: phone sharing. More than 50% of respondents in
India, Pakistan and nearly 30% in Vietnam indicate that they share, or
would share, their mobile phone with family or friends - a figure which
contrasts consumer behaviour in more mature markets.

"Phone sharing is a logical trend - more and more families are purchasing a
mobile phone for the entire family to use, not just the head of the
household. In addition, digital cameras are quickly becoming more
popular in these markets, and as such taking and sharing digital images
is becoming more common," adds Lambeek. "In response, Nokia has
developed a number of innovative features like the multiple phonebook
to support phone sharing, and we have added technologies like Bluetooth
to some models to make transferring images and ringtones easy and

The second model introduced today, the Nokia 1209, offers additional cost

management features to make phone sharing easy and convenient.
Innovations include the pre-paid tracker, a cost-tracking application,
and the multiple phonebook - which allows up to five people to store
personal contact lists of up to two hundred numbers on a single phone.
Designed for first time buyers, the Nokia 1209 incorporates Nokia's
intuitive user interface, dust resistance, and offers up to 80
languages. The Nokia 1209 also has a one-piece key mat for durability
and reliability

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